
Zeynep Ton, assistant professor at MIT Sloan looks into the retailing’s vicious cycle of cutting costs, operational mistakes, and loss in profit. Her research has shown that by underinvesting in their employees, retailers are actually making their operations much more inefficient, and therefore much less profitable.
Highly successful retail chains such as QuikTrip convenience stores, Mercadona and Trader Joe’s supermarkets, and +Costco wholesale clubs not only invest heavily in store employees but also have the lowest prices in their industries, solid financial performance, and better customer service than their competitors.
They have demonstrated that, even in the lowest-price segment of retail, bad jobs are not a cost-driven necessity but a choice. And they have proven that the key to breaking the trade-off is a combination of investment in the workforce and operational practices that benefit employees, customers, and the company.
Why "Good Jobs" Are Good for Retailers
Idea in Brief. Retailers have long believed that the only way to compete on price is to offer workers low wages, poor benefits, constantly changing schedules, and little opportunity for advancement. B...
Highly successful retail chains such as QuikTrip convenience stores, Mercadona and Trader Joe’s supermarkets, and +Costco wholesale clubs not only invest heavily in store employees but also have the lowest prices in their industries, solid financial performance, and better customer service than their competitors.
They have demonstrated that, even in the lowest-price segment of retail, bad jobs are not a cost-driven necessity but a choice. And they have proven that the key to breaking the trade-off is a combination of investment in the workforce and operational practices that benefit employees, customers, and the company.
Why "Good Jobs" Are Good for Retailers
Idea in Brief. Retailers have long believed that the only way to compete on price is to offer workers low wages, poor benefits, constantly changing schedules, and little opportunity for advancement. B...
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