Sunday, July 15, 2012

The Discovery Economy: Nokia's New Augmented Reality

Desi Mind Meld .
Like Google +Project Glass, City Lens is +Nokia's take on augmented reality. Well, without +Google, and without Glasses. Nokia phones now run on Windows Mobile OS. Jason Walsh, Content Specialist for Location and Commerce at Nokia explains in the attached video that City Lens app will help you discover places you normally would have missed.

It sounds like a great idea if City Lens will randomly tell me if I want to try out a "hole in the wall" restaurant that I never knew existed next door. Google Now, anyone? However, it also sounds freaky to those of us who really watch our Internet foot print and are concerned about the cloud knowing us more than we know ourself. Plausible.

However, this is not what Jason said as he continued to explain the app. At start he said "I am not talking about the kind of exploration when you scroll through the list of places that are relatively close to you" but then during the app demo he showed a list of restaurants with their ratings that were around him. So, what is the difference? Am I missing something?
The Discovery Economy: The Tech's The Least Interesting Part Of Nokia's New Augmented Reality
Do you know what augmented reality apps are really good at? Directing you to new things they don't directly point at. It's a whole new world of discovery.

Desi Mind Meld
Like Google Glass, City Lens is Nokia's take on augmented reality. Well, without Google, and without Glasses. Nokia phones now run on Windows Mobile OS. Jason Walsh, Content Specialist for Location and Commerce at Nokia explains in the attached video that City Lens app will help you discover places you normally would have missed.

It sounds like a great idea if City Lens will randomly tell me if I want to try out a "hole in the wall" restaurant that I never knew existed next door. Google Now, anyone? However, it also sounds freaky to those of us who really watch our Internet foot print and are concerned about the cloud knowing us more than we know ourself. Plausible.

However, this is not what Jason said as he continued to explain the app. At start he said "I am not talking about the kind of exploration when you scroll through the list of places that are relatively close to you" but then during the app demo he showed a list of restaurants with their ratings that were around him. So, what is the difference? Am I missing something?
The Discovery Economy: The Tech's The Least Interesting Part Of Nokia's New Augmented Reality
Do you know what augmented reality apps are really good at? Directing you to new things they don't directly point at. It's a whole new world of discovery.

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