Why +Amazon.com is arguably one of the most disruptive companies in the world? Amazon is a behemoth of ecommerce business. It is the 56th largest company in America by market capitalization. It is the 15th biggest retailer in America by revenue and by far the largest Internet retailer. But what is the secret of Amazon's success?
Back when mom-and-pop retailers ruled the land, one-on-one relationships between purveyors and customers were easy to foster. As chain stores began to dominate, however, this one-on-one relationship was lost. There was no way those running a national retail operation to understand their customers on such an individual basis. But Amazon changed that.
While brick and mortar stores are black boxes wherein customer behavior inside the store is effectively invisible to managers, Amazon is able to collect endlessly useful information about shoppers, and use it to sell more stuff by targeting customers through email and the website itself.
“Whenever a customer buys something from Amazon, or logs in without buying something, Amazon is collecting all kinds of information about that person. There’s a lot of data that can be mined about how they peruse the website, what they put in the cart, what they abandon, and how the customer actually goes about searching for a product.”, says Greg Girard, an analyst for IDC Retail Insights.
Will Amazon Take Over the World?
Amazon is poised to integrate itself in Americans lives in ways that no other company is capable
0 
0 Powered by socialditto
Back when mom-and-pop retailers ruled the land, one-on-one relationships between purveyors and customers were easy to foster. As chain stores began to dominate, however, this one-on-one relationship was lost. There was no way those running a national retail operation to understand their customers on such an individual basis. But Amazon changed that.
While brick and mortar stores are black boxes wherein customer behavior inside the store is effectively invisible to managers, Amazon is able to collect endlessly useful information about shoppers, and use it to sell more stuff by targeting customers through email and the website itself.
“Whenever a customer buys something from Amazon, or logs in without buying something, Amazon is collecting all kinds of information about that person. There’s a lot of data that can be mined about how they peruse the website, what they put in the cart, what they abandon, and how the customer actually goes about searching for a product.”, says Greg Girard, an analyst for IDC Retail Insights.
Will Amazon Take Over the World?
Amazon is poised to integrate itself in Americans lives in ways that no other company is capable
0 0 Powered by socialditto Why Amazon.com is arguably one of the most disruptive companies in the world? Amazon is a behemoth of ecommerce business. It is the 56th largest company in America by market capitalization. It is the 15th biggest retailer in America by revenue and by far the largest Internet retailer. But what is the secret of Amazon's success?
Back when mom-and-pop retailers ruled the land, one-on-one relationships between purveyors and customers were easy to foster. As chain stores began to dominate, however, this one-on-one relationship was lost. There was no way those running a national retail operation to understand their customers on such an individual basis. But Amazon changed that.
While brick and mortar stores are black boxes wherein customer behavior inside the store is effectively invisible to managers, Amazon is able to collect endlessly useful information about shoppers, and use it to sell more stuff by targeting customers through email and the website itself.
“Whenever a customer buys something from Amazon, or logs in without buying something, Amazon is collecting all kinds of information about that person. There’s a lot of data that can be mined about how they peruse the website, what they put in the cart, what they abandon, and how the customer actually goes about searching for a product.”, says Greg Girard, an analyst for IDC Retail Insights.
Will Amazon Take Over the World?
Amazon is poised to integrate itself in Americans lives in ways that no other company is capablePowered by socialditto
0 likes · 0 comments
Back when mom-and-pop retailers ruled the land, one-on-one relationships between purveyors and customers were easy to foster. As chain stores began to dominate, however, this one-on-one relationship was lost. There was no way those running a national retail operation to understand their customers on such an individual basis. But Amazon changed that.
While brick and mortar stores are black boxes wherein customer behavior inside the store is effectively invisible to managers, Amazon is able to collect endlessly useful information about shoppers, and use it to sell more stuff by targeting customers through email and the website itself.
“Whenever a customer buys something from Amazon, or logs in without buying something, Amazon is collecting all kinds of information about that person. There’s a lot of data that can be mined about how they peruse the website, what they put in the cart, what they abandon, and how the customer actually goes about searching for a product.”, says Greg Girard, an analyst for IDC Retail Insights.
Will Amazon Take Over the World?Amazon is poised to integrate itself in Americans lives in ways that no other company is capable
0 likes · 0 comments
No comments :
Post a Comment